Matching ad formats to your campaign goals

If you are about to create a campaign at JuicyAds, remember that selecting the right ad format can make all the difference. Each of our formats offers unique advantages depending on the goals. In this guide, you’ll find useful information and tips that will help you create a successful campaign and choose the right format for it.

Let’s have a look at each format!

Ad Formats and Campaign Goals

Banners: these are the most traditional visual advertisements that appear on web pages in different sections (generally at the top, bottom, or sides). They are usually eye-catching and have short messages. Find our list of sizes and formats for your banner creatives here.

These ads are highly visible and pretty easy to design. You will want to use banners for brand awareness campaigns, for example. Always make sure to use strong visuals to stand out and that your copy and calls to action are specific, targeted, and concise, as your space is pretty limited. 

Native Ads: this format is designed to blend with the website it appears on. This means the ad matches the look and feel of the site. 

These ads are fantastic for engagement rates due to their content integration and non-disruptive nature. However, make sure that you craft them to intentionally suit the website’s tone and style so that they are subtle yet noticeable. If you need help creating native ads and native ads campaigns, please read this guide.

Popunders: are tabs or sites that appear behind the website window the user is browsing. This type of ad is less intrusive than a popup ad as it will only be seen when the primary browser page is closed or minimized.

This format has the advantage of high visibility as it will remain until the user decides to interact with them. They are cost-effective with high return on investment rates, and they are excellent tools for driving conversion. Check our guide on popunder traffic here.  

Choosing the right ad format for your campaigns will mainly depend on your goals, audience, and budget. Remember that banner ads are the quickest attention grabbers, native ads are aimed at a more subtle engagement, and popunders are the best for conversions. By measuring the strengths and limitations of each format, you’ll be able to decide what format to use for each of your campaigns.