How to choose the right ad spot for your promotions
At JuicyAds, we have a rich marketplace with thousands of websites where you can purchase spots directly. We know that with such a wide inventory, choosing the right ad spot can be complex and time-consuming. In this article, we’ll throw some clarity to the process of picking up the right ad spot for your campaigns, basing your decision on 3 basics: audience, quality, and budget.
What’s an ad spot?
An ad spot is a specific section on a publisher’s website where your ad will appear. At JuicyAds, you can find these spots in our marketplace and sort them out by niche, country, price, size, etc. You’ll need to gather some information before you make your spot choice, let us help you.
Audience
You should always base every decision in your strategy on your audience’s preferences. This means you need to ask yourself the following questions:
-What type of content do they enjoy?
-Is there any specific niche?
-Where do they come from?
-What’s the preferred device?
The more specific details you gather about your audience, the better you’ll be able to filter per category and select exactly what you need in our marketplace.
Quality assessment
Once you understand your target audience, start browsing the JuicyAds marketplace to identify high-quality spots for your promotions. Use our advanced filters and select the categories that best adjust to your product and audience. Prioritize spots with traffic coming mainly from the geos you need and with high click-through rates (CTR). Another useful parameter to consider is the positive ratings of the websites where you find the spots.
Be wise with your budget
We offer different alternatives with direct buys. You have the option of running a 7-day ad, 14-day ad, or 30-day ad. Depending on the nature of your campaigns, and the available budget, you may want to start small and grow them slowly but steadily. You could, for example, test a few spots for a short period of time, let’s say 7 days, to later allocate a higher budget to the proven high-converting placements for longer periods. This strategy will give you good exposure while saving you some cash. Remember that when making these decisions, you can always talk to your JuicyAds account manager or our support team if you need advice, recommendations, or help with the setup.
When you understand your goals, audience, and budget, purchasing the right ad spot for your campaigns will be much easier and more cost-effective.
