JuicyAds make an old market new again with Feature Phones
For much of the world, images of flip phones and so-called “dumb phones” represent an archaic technology. Why would you want to target such an out-dated device? You might be surprised at how much of the world still uses them. In fact, statistically, feature phone usage is actually growing in some markets.
A recent study from Counterpoint Research, smartphone shipments slowed to 2% globally in 2017 and feature phone market grew 5%. The study also forecasts close to 200 million 4G feature phones will potentially be sold in India over then next 5 years, giving the dumb phone a bit of smart. In fact, new capabilities will allow feature phone users the potential ability to interact more with Facebook, Twitter, What’sApp and more with the emerging KaIOS browser.
JuicyAds has always been focused on monetizing every click. After thoroughly researching monetization of geos like China, India, and other hard-to-convert locations, they’ve launched feature phone targeting for those savvy in the market wishing to cash in this market. Conversely, providing an opportunity for all other advertisers to increase their ROI by un-targeting these devices as well.
Here are some percentages of feature phone traffic JuicyAds found in their own network. As part of overall traffic, the estimated percentages of feature phone impressions are significant: China 36.9%, India 29.8%, Algeria 23.2%, Taiwan 16.1%, Brazil 14.1%, United States 13.4%, and Korea 12.6%.
“This is mostly a backwards-facing targeting option. By allowing our clients to target Feature Phones because they have a specific offer for them it allows them to get exactly what they need. More importantly, by allowing our advertisers to opt-out of this same traffic when they know these archaic phones don’t support them — that provides an immediate boost in ROI by getting rid of traffic you can’t profit from.”
To get started with feature phone traffic at JuicyAds, contact your account manager or email sales@juicyads.com
