Creating Engaging Content for Your Ads
Creating engaging content for your adult ads is a task that should be a priority as the success of your campaign largely depends on the effectiveness of your creatives. Of course, you will need to target your audience well, and you will have to work on your optimization. Bear in mind, what your prospective buyers will see first are your advertisements so you want to be sure to make a strong impression. In this article, we’ll introduce three key strategies to start using on your ad creation that will help you boost results. We will also provide useful examples to demonstrate how to apply these strategies in each type of ad provided by JuicyAds.
Storytelling
Storytelling is a technique used by affiliate marketers and advertisers to create an emotional or personal connection between their audience and the brand. Ads with a story generate a sense of belonging, and the message you convey will stick in people’s minds for longer. By focusing on emotions, your ad could highlight not only the physical attraction generated by an image but also the emotional desires or a need for adventure. Remember that humor works exceptionally well in adult advertising. By creating a relatable scenario that focuses on emotions and adds a sparkle of humor, you can have a killer ad that leaves a lasting impression.
Example: Imagine you are promoting a webcam service and your idea is to start with banners . You would want to remember that cam consumers are looking for high quality and sexy performers, they crave a connection, but most of all, they love a good time in an intimate space where they can be themselves. To convey this in a banner you could choose warm and inviting colors to create a sense of intimacy. Make sure you decide on an attractive model that is making direct eye contact and smiling playfully, suggesting connection. Keep the text short, impactful and focused on triggering desire, but also comfort: “Live, sexy, and just for you.” Use a specific call to action that would make the prospect client feel attracted and safe: “Crave connection? Click here.”
User-generated content
This type of content can be a game-changer for brands by building trust, authenticity and audience engagement. By asking users to engage with your content directly, the brand is fostering a sense of community and enhancing credibility. It is also cost-effective and allows diversity provided that a wide variety of voices would be featured. Now, how do you integrate user generated content in your ads?
Example: Imagine you are promoting a dating product and you will use popunders . You will create a landing page (find our article on how to create highly converting LPs here: https://www.juicyads.com/news/how-to-create-high-converting-landing-pages-for-your-promotions-with-juicyads/) displaying snippets of customer reviews or testimonial along with their usernames, avatars or pictures (with permission). Showcasing real conversations between users or success stories is another powerful approach. To enhance authenticity, your CTA might read: “Tim and Rose just connected. Join today—you could be next.”
Trends and Current Events
Another excellent element that you need to add to your adult ads is a spark of current events. Use references to trending topics, viral memes and major events, such as holidays, news, etc. In order to do this, you simply need to be up to date with what’s happening in the world. You could use tools like Google Trends or simply stay tuned with your social media platforms. Make sure that your copy is always based on location, time of the year and any other relevant data that affects your target audience. You could easily blend this in your ads with storytelling and user-generated content which will give the combo killer results.
Example: Imagine promoting a sex toy brand using native ads . Craft a relatable scenario around a woman who needs self-care and intimacy, but is always working and has little time to spare on herself in today’s fast-paced world. Personalize the story by giving her a name, and using real reviews or testimonials from customers. For native ads, you can use an image, or simply text: “[Product name] transformed the way I reconnected with my body and learned to love myself again – Sam” You can use emojis, hashtags, pictures, etc.
By incorporating relatable stories, authentic user experiences, and current events into your adult ads, you are not only engaging your audience in a more interesting and impactful way, you are also generating trust and ensuring you are pushing relevant and fresh content. Give these strategies a try and see the difference in your results!
